Holiday Commercials
Well here we are again. The day after Halloween and the Christmas Ads began. It really is amazing how this all works. What happened to Turkey Day? Where is Thanksgiving? If we left it all up to the retailers in the United States they would start advertising for Christmas in July. They create such a sense of urgency that I have to wonder who really falls for it.
Before Halloween had arrived Kmart had advertisments out to go do your holiday layaway. While I was thinking that this was a little early I could understand it. By laying away you pay a little as you go and you are assured the items that you picked. You can add to it at any time or take away from it. It is a great way to spend this year without using plastic. I know that Wal-Mart did away with their layaway a few years back so it is an advantage Kmart has this year. The question comes with the timing. Was it too early for people to start thinking about it or did they think that Kmart was right and they rushed out and shopped? I would love to know.
So, where the possibility of understanding was there for Kmart, I am hard pressed to know why there are now so many other commercials out there already for the holidays? Do the advertisers really think that people are that stupid? Do they really think that we are going to feel rushed into shopping for some reason? We have 53 days left until Christmas Day, so what is the rush?
I will tell you what I think that the rush is. People have not been spending. Third quarter profits were downs and all of these companies need to do something QUICK. Between the stock market, political uncertainty and a whole host of other social issues the holiday season may very well be the one thing that could save the commercialised way of life we all know and love.
So what is a person to do? I say go out and shop for what you need. Save the holiday shopping for a few weeks and do not feel pressured. Until Santa Clause comes rolling down the 34th Street, in his float, in the Macy’s Day Parade; it is not time to think about Christmas! I am not denying that it is coming at us quickly. I am simply saying do not forget to enjoy Fall, the harvest and all that Thanksgiving has to offer for you and your family!

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